Supporting Surge Activism, a grassroots, non-profit animal rights organisation determined to create a world where compassion towards all non-human animals is the norm.

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THE SURGE ANIMAL RIGHTS COLLECTION

We’ve teamed up with SURGE to create a collection inspired by and in support of the work they do to protect animal rights. Surge advocates and campaigns for a world where compassion and respect towards non-human animals is the norm.

SURGE ACTIVISM’S STORY

Founded in 2016, SURGE is a grassroots animal rights organisation with a mission to create a world where compassion towards animals is the norm. Education and community-building is at the heart of what they do, with a focus on veganism to end the oppression of all animals.

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ANIMAL RIGHTS

Despite being a nation of animal lovers, we slaughter one billion land animals every year. We’ve separated the pets we keep in our homes from the animals that form part of our diet. Animals suffer, feel pain and emotion yet through our societies and cultures we’ve reduced them to commodities for human disposal. 

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A PLANT BASED DIET

Following a vegan diet has numerous benefits, for us, the animals and the planet. It’s surrounded by a lot of misconceptions but the science is undeniably there. Now increasingly available and increasingly important, we’re running out of excuses not to.

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THE SURGE SANCTUARY

SURGE recently announced the launch of the SURGE Sanctuary, an 18-acre haven where they aim to offer a lifelong, no-kill safe space and forever home to abused and unwanted animals, allowing them to live out their lives in peace.

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THE COLLECTION

Composed of 10 designs by 7 artists, printed across our organic cotton and PETA approved vegan range of T-Shirts, Hoodies and Totes 25% of the proceeds from the collection will be donated to SURGE with an additional 25% shared with the artists behind the designs.

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