We collaborate with artists, illustrators, photographers and digital designers to create content around the topics we discuss in new and interesting ways. We do this with the the aim of igniting conversation and unconventional thought around the issue we wish to address.


We share 50% of profits equally with the charities, people and organisations we work with. We do this because we believe a fair business is a better business.


We only print what we sell. We hold low quantities of all of our products, plain & without anything on and we only top up stocks when we absolutely have to. Everything has a use and nothing goes to waste. When you buy a product from us, it gets sent to the production line for direct-to-garment (DTG) digital printing. Most printed garments are created using screen prints which require inks that contain phthalates, PVC or other harsh chemicals. However, DTG printer manufacturers have gone the extra step to become OEKO-TEX 100 certified, meaning the water-based inks, cleaning solutions and the overall processes are environmentally safe, and in our opinion, they look and feel better too.

Our packaging is 100% biodegradable. 65 days left alone in your bin or outside buried under some soil and it’ll be gone, entirely, leaving no harmful chemicals (or anything else) behind. Not to mention, all the cotton we use is 100% Organic and we’re fully traceable. This means we know where the product was made, where the cotton was farmed and we can guarantee that all the certifications that have been achieved along the way to ensure that everything we do is done responsibly.