Supporting Movement For Black Lives. Inspired by the demand for change and the importance of contributing positively to the black lives matter movement.

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THE MOVEMENT FOR BLACK LIVES COLLECTION

Our collection in support of Movement For Black Lives features a collaboration with artists Anthony White and Travis Keller. The collection was inspired by the demand for change felt across the globe and the importance of contributing positively to this movement. Movement For Black Lives is a space for Black organisations to develop shared assessments of what political interventions are necessary for key policy, cultural and political wins. It was founded under the fundamental idea that we can achieve so much more together than we can when divided. 100% of the proceeds from this collection will always be donated to the Movement For Black Lives Fund.

MOVEMENT FOR BLACK LIVES

The Movement for Black Lives is an ecosystem of individuals and organisations creating a shared vision and policy agenda to win rights, recognition and resources for Black people. Their transformative goals aim to bridge the current gap between the institutions that affect the Black community and the percentage of representation these communities have within the leadership of such institutions. Black communities must have the ability to create, shape and influence agendas that ultimately affect their lives.

THE STORY

The excruciating images of George Floyd’s final moments, as he died in police custody fuelled a global fury, as another black man who died at the hands of the police. There are no words to describe the hurt and anger felt across the World. We have been confronted with the reality that we live in a racist society, with systems of oppression so deep rooted those who did not feel them, did not see them either. The recent protests gives hope for meaningful social progress on the issue of policing, but the systemic racism is so entrenched in our society, politics, education and institutions that we must go further to ensure we break the chain of continuity of racists and racism.

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TRAVIS KELLER

Travis Keller is an LA based artist and record label owner that started one of the first music websites on the internet, Buddyhead.com and is now currently the creative director of American Primitive recording studio. Kellers work and designs are inspired by the city of LA and his gratitude for life.

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ANTHONY WHITE

Anthony White is an artist and curator who currently lives and works in Seattle, WA. Anthony’s work disrupts hierarchies of status and wealth and blurs the line between fact and faction by placing low-brow accoutrements in highly-saturated and luxurious environments.

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THE COLLECTION

The TOMORROW x Anthony White x Travis Keller Movement For Black Lives capsule collection consists of 4 T-Shirts, 2 Tote Bags and 1 Hoodie with exclusively designed artwork. 100% of all proceeds from the collection will be donated to Movement For Black Lives.

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THE PRODUCTS

Our tees are made from 100% GOTS certified organic ring-spun combed cotton making them super soft, durable and chemical-free. Our Totes and Hoodies are made from recycled materials and everything is printed to order to help us eliminate waste. Each design is printed Direct-To-Garment with water-based inks which are better for the environment and have no harsh chemicals.

SHOP THE COLLECTION

100% of all proceeds donated to Movement For Black Lives.