Jordy van den Nieuwendijk

Jordy van den Nieuwendijk (b. 1985) grew up in Zoetermeer, a small and quiet city in The Netherlands, where he figured out at an early age, that drawing excited him more than sports, movies, music and videogames. From that moment on, drawing influenced his life choices; He spent his youth doing graffiti, his teenage years studying illustration in Rotterdam, and Graphic Design at The Royal Academy of Arts in The Hague, where he graduated in 2011. Jordy has exhibited paintings in Amsterdam, Rotterdam, Düsseldorf, London and New York. Clients include AMEX, Apple, Bloomberg, Dropbox, Red Bull, The New York Times and Vogue.

Just as our sun does, ever so often, I hope that this collection too, brings joy and happiness.

Jordy van den Nieuwendijk

Can you explain your thoughts and process behind the designs submitted?

These drawings, to me, celebrate the sun, light, and growth. I tried to give the sun some positive and happy human characteristics, as in reality it’s “just” a ball of gas. Then I also thought that perhaps a sunflower or flower pattern would be suitable for this project! Who doesn’t like a flower pattern on a pepper.

Who are your biggest influences?

It’s a bit more a ‘what' instead of a ‘who' for me. While travelling, or simply walking the dog / sitting at a cafe, I do small drawings. Pen on paper. Quick and dirty. These sketches are often -if not always- the start of a painting, animation or illustration. It all starts with drawing. I get inspiration from anything I see. It can be the smallest thing. A water faucet, a shadow, the silhouette of a dog. I try to see the beauty in things, an interesting angle, or an exciting shape. Furthermore, anyone following their dreams, inspires me to follow my own. I enjoy meeting, seeing or reading about anyone that loves what they do. If it’s a dancer, a writer, a musician, a painter or an accountant, you name it, it doesn’t matter, it’s inspiring. Follow dreams. What else is there to do?

If I was to inspire anyone to try and do what they love, or just at least take a shot at it, that would mean a lot to me. I try to have some form of underlying optimism in anything I draw, and feel that sometimes -not always- my subjects, use of colour or vibrant work might cheer up a rainy day. I’m not really sure what it all means. My work. That’s fr the observer to figure out.

What would your dream freelance job be and why?

I wouldn’t mind working with animals! Maybe a dog walking service would be fun! I actually would love to teach again too. I have been teaching at the royal academy in The Hague and loved it. Coming up with an assignment, and then to see 40 students react to the assignment differently, starting dialogues, shooting ideas, inspiring each other, that is rewarding work. Helping where I can. Still doing something with a foundation in drawing/ painting.

What are you reading or listening to at the moment?

I’m reading ’The Eagle Has Landed” with me ears. Just downloaded the audio book yesterday on Audible. I am also re-watching the first season of Sex and the City. This never gets boring. I do love Seinfeld, Friends, and other American series, but most of them are shot in studio’s with audiences and I love how SATC was just shot on the streets, in the real restaurants, galleries, shops… of course it’s scripted and romanticised/dramatised however it feels to me like that is what it was like in that time in New York.

Any exciting plans for the future you can share?

My friend Jeroen is sending me to Tasmania for his long running project The Jaunt. I am preparing and excited for this! I’ll be leaving in about seven days, and staying in Tasmania for about a week. I’ll be drawing a lot, and on arrival back home I will be realising a screenprint, based on my trip. This screenprint, in limited edition, is already for sale, although no-one, including Jeroen and me, knows what the screenprint will look like. These are sold “blind” and will be a surprise! I think it’s a pretty clever and fun project, and of course I am happy to participate.

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