Elena Cremona is a London based photographer and the Head of Photography of The Earth Issue – a creative agency with a focus on environmental and intersectional activism. She is passionate about raising awareness for the movement towards ecological sustainability and social justice, and for inspiring an empowered consciousness towards our planet and global society.
Since graduating from the Arts University in Bournemouth in 2015, Elena has made a name for herself with her earth photography, which takes a sculptural, nearly surreal look at the natural world. She emerged on the fashion and editorial scene with a campaign shoot for Stella McCartney’s sustainable line of sneakers, and has since shot for many eco-conscious brands alike. In 2020 she released her first photo-book ‘Postcards from the Past’ published by Guest Editions.
Is there a message or thought you aim to provoke through your work at large?
It is important to me to actively be part of a movement and propose solutions with a dedicated team, who share a commitment for raising awareness about the conservation of Nature. I hope to challenge the consumption-driven mindset of society, bringing forward sustainable solutions to industry practices that are damaging to the environment; and most of all, highlight and harness the power of social change.
Please describe and explain the designs used within this collaboration?
All designs are homage to the natural world, and the emotional & tactile connection I feel with it. The spaces in which I photograph myself are usually void of any other presence other than myself, which allows me to really focus on being able to see myself. Those spaces are usually within nature, as I feel very connected to nature and the safeness it allows me to have.
Where does your passion for your craft derive from?
A constant search for honesty and truth in everything I do. I am an artist specialised in image making, in particular everything that is analogue based (I process my own film, and handprint my work as a means to be more connected to my craft). Deeply drawn to the notion of nostalgia and self-discovery, I aim to photograph with honesty and truth.
What are you currently working on?
I’m very thrilled to say that after 4 years of working on The Earth Issue as a passion-project, we have decided to launch The Earth Issue’s in-house creative agency. The Earth Issue Agency is a team of creative professionals niched in environmentalism and intersectional activism. Our aim is to help brands with sustainability and social-impact objectives communicate their ethos through meaningful creative campaigns. We are passionate about raising awareness for the movement towards ecological sustainability and social justice, and for inspiring an empowered consciousness towards our planet and global society.