ABOUT

We aim to bridge the gap between style and belief. We do this by creating products that represent a story or issue in our society and provide relevant information to support the topic in discussion. Too often, important discussions are polarised into mostly technical language or hotheaded activism. We pride ourselves on finding the middle ground, providing relevant information in a more appealing manner. We are also inviting writers and illustrators from a variety of fields to give us their take on the topics discussed.

We combine sustainability, humanity, and ethical practices throughout the core of every decision made. We donate portions of our profits to causes we believe in. We speak out on the issues we find important, and try to help give a voice to the people and organisations we care about. We do this with a firm belief that a responsible brand is a healthy one, and that putting our values on the line pushes us to do our best.

We’ve always believed that businesses should be built with a mission to do good. We’re small, but we’re committed to doing what we can. Whether it’s making the people we interact with more aware of our society or raising money for a cause we believe in. Our mission is to bring the values we espouse in our personal lives to the clothing we wear.

SUSTAINABLE

We believe in doing business responsibly. That means a sustainable supply chain.

ETHICAL

Our products are GOTS certified. Read more…

ETHICAL

Our products are GOTS certified. Read more…

50/50

50% of profits are shared equally between the artist and charity.

SUSTAINABLE

Our designs are printed onto heavyweight luxurious organic cotton t-shirts. Made and printed in an ethical supply chain that considers the workers and fair wages through every step of the way. Our products are GOTS approved and Fair trade certified, made to order and printed within the UK eliminating all possibility of waste. We also use 0 plastics and 0 harsh chemicals in our production to help eliminate our carbon footprint.

50/50

We’re 50/50. Half of all our profits are shared equally between the charities and artists we collaborate with. Our donations are made and maintained through our partnering organisation – Work For Good. This partnership is a way for us to track our donations and for you to ensure that our commitment to operating as a 50/50 company is always upheld.